The Fresh Family is all about clean, crisp scents that evoke the feeling of freshness, whether from the ocean, a grassy field, or a clean breeze. These fragrances are typically light, refreshing, and ideal for daytime wear.

Aquatic or marine notes are common in fresh fragrances, often evoking the smell of sea salt, ocean spray, or fresh water. Green notes, such as grass, tea, or basil, provide a leafy, herbal freshness. Citrus notes, like lemon or grapefruit, are also often present in fresh fragrances, adding a zesty, energizing quality.

Fresh perfumes can be divided into several subcategories, including Aromatic (with herbal notes like lavender or thyme), Green (focused on grassy or leafy scents), and Aquatic (evoking watery, oceanic freshness). These perfumes are perfect for everyday wear, especially in warmer weather, as their light and invigorating nature keeps them from feeling overwhelming.

Fresh scents are beloved for their versatility, often used in personal care products like body sprays and soaps. They are ideal for those who prefer a subtle, clean fragrance that feels light and airy.